Social Media Agency for Restaurants

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How we Run High-Performing Restaurant Social Media Campaigns

The Secret Sauce to Your Social Media & Business Growth

Running a restaurant is hard enough without juggling Facebook, TikTok and, Instagram. You don't need yet another post that gets three likes (two from your staff) or more social media ads made with stock photos of smiling people eating salad. That's where we come in. As an end-to-end social media agency for restaurants, we help you curate authentic content and run social media ads that actually work.

01.

In-Venue Activation

We place subtle, on-brand touchpoints within your restaurant: QR codes that prime guests to snap a photo in return for a free reward.

02.

Capturing Content

The content that your guests submit helps bridge the gap between the physical meal and your social feed. We also encourage customers to leave Google reviews.

03.

Amplification (via Ads)

We take that authentic customer content and repurpose it into high-performing Instagram, Facebook, and TikTok ads.

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Snapshot - Our Social Media Marketing Software

Instead of trying to create all the noise yourself, we turn your guests into micro-influencers. We simply give them the nudge, the platform, and an incentive to share their amazing experience with the world.

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“Thanks to Scale Social, we’re finally getting noticed — not just by new customers, but by the community. Seeing real guests featured in our videos has created a buzz we could never have achieved on our own. It’s simple, effective, and feels true to who we are.”
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Q Noodles Restaurant Team

Restaurant Social Media Marketing Services

How we Put Serious Growth on the Menu

Social Media Strategy & Planning

Posting on the fly is like serving microwaved food. It's flat, not really good for you and won't impress anyone. We deploy time-tested strategies are consistently delivering strong results for our 50+ hospitality clients. Clear, in-line with your brand guidelines and target audience profile and designed to fuel your growth.

User Generated Content (UGC)

All restaurant owners understand the power of Google reviews. But in-particular younger patrons also turn to TikTok or Instagram to research restaurants before they pay a visit. Via our proprietary restaurant marketing software we incentivize, capture, and curate authentic photos and videos from real diners.

Facebook & Instagram Advertising

Have you ever "boosted" a post and felt like nothing happened? You are not alone. We help you go beyond basic tactics and run sophisticated Meta ad campaigns targeting hungry locals within your specific catchment area drive brand awareness and to turn video views and clicks into actual orders.

TikTok Advertising

TikTok is the fastest growing social media platform in the US and particularly important if you want to reach younger customers. We create high-energy, trend-focused video ads and help you select and manage foodie influencers to drive viral awareness in your city.

Influencer Marketing

Influencer marketing can be a slippery slope. While having a local foodie promote your eatery can deliver fantastic results, commercial success that goes beyond social media vanity metrics hinges on a lot of details: Who is the "star" of the video? The food or the influencer? We create clear briefs and ensure best-in-class asset delivery.

Content Creation

We have no doubt that your food tastes amazing, but as they say, it also needs to be a "feast for the eyes".
We work with a range of professional designers, photographers and videographers with experience in professional food photography to create dynamic videos, Instagram Reels and vibrant statics.

Google Review Optimization

Reputation drives revenue - it's as simple as that. More positive reviews are directly correlated with your commercial success. We help you drive authentic and terms of service compliant reviews provided by your actual customers and manage negative reviews gracefully to keep your Google Business Profile shining.

Restaurant Website Creation

An effective restaurant website is more than a digital menu. It echoes the look and feel of your venue and is an important brand touchpoint. We build mobile-friendly restaurant websites optimized for easy menu viewing and seamless table reservations.

Restaurant SEO

While we understand that your eatery is probably not called "Restaurant near me", we understand the importance of ranking for keywords related to your eatery category and cuisine. We optimize your online presence to ensure you are visible in Google Maps and rank on Google search for relevant local searches.

Ready to Engage our Restaurant Social Media Agency?

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WHY SOCIAL MEDIA MARKETING IS IMPORTANT FOR RESTAURANTS, Bars & Cafes

Social Media Content is Key for Attracting New Patrons

The restaurant industry is hyper-competitive. To win, restaurant owners and operators need to build relationships with loyal patrons, maintain positive Google reviews, and be highly active with social media content that attracts potential first-time diners. Research by Restaurant Insights shows that 68% (Source) of US restaurant-goers opted to visit a restaurant for the first time based entirely on social media-driven research. A study from the UK even found that 86% of Gen Zers struggled with "menu anxiety" (Source) and felt uncomfortable visiting a restaurant if they had not reviewed the menu beforehand.
This shows that creating social media content is no longer a nice-to-have for restaurants, but an essential requirement to attract new customers.

THE Importance of authentic social media content in the hospitality sector

The Best Content Isn't Shot in a Studio or made by AI. It’s Shot at Table 4.

Consumers are increasingly getting turned off by AI-generated content. In late 2025 fast-food giant McDonald's had to remove an AI-generated ad following ferocious online criticism and mockery.
For the hard-working and sincere restaurant owner, resisting the rush to AI slop presents a great opportunity. Research shows that UGC can play a pivotal role in restaurant marketing. In their study on the importance of user-generated photos in restaurant selection, Oliveira and Casais emphasize that: "it is important for potential consumers to find pictures of food and physical evidences of restaurants generated by other users".

Booth or Table? Right this way.

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Hospitality Social Media Management Firm:
IMPACT & CASE SHARING

The ROI of Real Campaigns. Vetted by Leaders.

We deliver measurable financial results by driving new revenue, eliminating wasted spend, and unlocking operational efficiency.

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580%

Return on Investment

+$870,000

Net Annual Benefit (for a 100-unit system)

+15%

New Customer Acquisition

"Scale Social AI is solving a massive problem for every local business and franchise. They've built an elegant, scalable solution that taps into the most powerful form of marketing: authentic word-of-mouth. This is the future of local growth."

Jason Calacanis

Lead Investor, LAUNCH Fund

"Scale Social helped us feel like a local brand that's growing — not a chain trying to look local. Our guests see their friends in our Reels. They feel like it's their restaurant. We're a part of the community here."

Daniel & Anna

Franchisor Brand Owner, Mimi Garden

View Case Study

“Scale Social completely changed how we think about marketing. Instead of chasing influencers or running promos, our own customers became our best storytellers. The content feels real, the ads perform, and we’ve seen a clear lift in foot traffic — all without adding to our team’s workload.”

Tim & Tina

Franchise Owners, Fat Tuesday Raleigh

Team at Q Noodles

Food & Beverage (F&B) Social Media Marketing Agency Scale Social AI

Why Restaurants Choose us

We Speak "Hospitality"

We have firsthand experience in the hospitality sector and understand the challenges you face. Be it related to opening a new location, getting ready for the holiday season, or fine-tuning the menu — we have been there.

Authenticity at Scale

User-generated content that shows the delicious food you are serving actual customers beats generic creatives and lackluster social media advertising any day of the week.

Focus on Business Impact

Social engagement is great, but we are not here to help you stroke your ego. Our mission is to fuel your growth and drive foot traffic via authentic, relatable, and scalable social media activities.

join the Marketing revolution

Ready to Build Your Growth Engine?

Stop wrestling with inconsistent local marketing and franchisee burden. Let's build a predictable, scalable growth engine powered by your own customers.

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Watch a 3 min overview video