Our Story
Scale Social was born from our founder Runbin’s experience running a dumpling business with his mom. Every week, they hand-delivered orders across Raleigh-Durham, building a loyal community one doorstep at a time. But the biggest challenge wasn’t logistics — it was figuring out how to share their story online. With no budget for social media help and limited time, authentic content felt out of reach. They eventually sold the business, but that struggle stuck.
In 2024, Scale Social began as an experiment to solve that very pain point. We used generative AI to help small businesses create social posts — but quickly realized that what people connect with most isn’t polished automation; it’s real stories from real people. That insight reshaped our mission. Today, Scale Social helps businesses turn everyday moments into meaningful content, making it easy for customers to become your best storytellers.
Our Values
Our mission is to create lasting impact with authentic memories.
Real Stories, Real Impact
We believe that real people make the most real impact. Our work empowers everyday customers to become creators — because their voices are more trusted than any ad.
Power to Small Businesses
We’re here to level the playing field. Local businesses deserve big brand tools — without the big brand budget. We turn their happy customers into their best marketing channel.
Trust Grows Where People Connect
Businesses thrive when people connect. Honest experiences don’t just create content—they invite trust and community. Each story transforms a customer into an advocate. Loyalty isn’t bought, but by fostering genuine human moments.
Case Studies
Q Noodles
In the first five months, Scale Social helped Q Noodles boost dine-in revenue to $74K monthly by driving foot traffic through targeted ads and user-generated content. Shifting sales from third-party delivery to direct walk-ins improved margins without raising prices. The campaign also strengthened local brand loyalty, with future growth potential in balancing walk-ins and delivery.
Osmow's
Scale Social launched a pilot program in two Florida locations: a mall food court and a university campus to test different engagement environments. Using a QR-powered system, customers were encouraged to share photos, videos, and reviews of their Osmow’s experience. Hyper-targeted digital campaigns were created to drive traffic to each location with measurable results.
Check Out Our Blog
Run Run Runbin - Our Founder’s Story
How does a former product executive and chief partnership strategist at some of the biggest tech and healthcare companies in the world also find time to grow a door-to-door dumpling business? Love. That’s how. Scale Social Founder, Runbin Dong, has spent time in boardrooms and as an executive at ...
Read MoreWhy are we different?
We know businesses really blossom when people connect. Sharing honest experiences isn’t just producing content—it’s an invitation into a community built on trust. Every recommendation and shared story turns a customer into a passionate advocate. That’s how brands win loyalty—not by pushing transactions, but by fostering genuine human moments.
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Stop wrestling with inconsistent local marketing and franchisee burden. Let's build a predictable, scalable growth engine powered by your own customers.
