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How Mimi Garden Turned Customer Moments into Marketing Fuel

A Scale Social Case Study showcasing how authentic customer content transformed a local restaurant chain's digital presence and drove sustained foot traffic.

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About Mimi Garden

  • Multi-Location Brand

    California-based Chinese restaurant with locations in Orange County.

  • Culinary Focus

    Known for handmade dumplings and bao in an elegant dining setting.

  • The Challenge

    Faced traffic drop-off after grand openings. Needed a sustainable marketing approach.

The Challenge

Traditional paid ads weren't effective. Social media management felt burdensome.

  • Stay Locally Relevant
  • Maintain community presence after opening buzz fades
  • Generate consistent foot traffic
  • Without relying on constant promotions
  • Stand out in a crowded market
  • Without relying on constant promotions
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Stop wrestling with inconsistent local marketing and franchisee burden. Let's build a predictable, scalable growth engine powered by your own customers.