Osmow's turned in-store moments into 4.55x ROAS
+104% revenue increase versus the same period the previous year
Attributed restaurant visits to pilot locations in the first 90 days of the campaign
The Challenge
Osmow's is one of the fastest-growing QSR chains in North America. To stand out in such a competitive marketplace, the brand sought out new methods of reaching new consumers to drive traffic to new and existing locations across the United States.
The Solution
Multi-channel UGC capture strategy to turn everyday customers into content creators sharing their Osmow's experience. Our AI capture transformed raw UGC into high-performing placement-ready assets deployed across social, search and other digital channels, connecting with new audiences everywhere discovery happens, on their own terms and in their own voice.
The Result
Within 90 days of launch, Osmow's drove a 104% increase in sales versus the same period the prior year, delivering a 355% return on the program. The impact was almost immediate: as authentic customer content reached new audiences across social and search, foot traffic and average order value climbed at both new and existing locations.
What the data revealed
The program returned 4.55x on ad spend, with direct attribution from from UGC paid ad placements. Customer-shot UGC posted a +91% lift in six-second view rate against traditional brand ads. The return held as the program matured rather than fading with novelty.
"We're getting a four or five times clear return on ad spend. We're also getting brand awareness with it, which is just as big of a play."
Six-second view rate vs prior creative benchmark
Cost per attributed visit — leaves margin for repeat visits
Of all submissions reached paid placement
